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  • Behind The Scenes At Needlepoint.Com: Content Creation

    Hello! My name is Katy, and I am the Graphic Designer & Product Stylist at Needlepoint.Com. In fact, you see me weekly in your inboxes - our email marketing is a HUGE part of my job! There is much to love about working at Needlepoint.Com, but product styling is definitely my favorite. This week on the blog, I want to share a look behind the scenes at my process for staging a photo shoot! 

    First you should know, everyone at Needlepoint.Com stitches the projects that are turned into kits and classes. We love coming up with a fun variety of projects to share. Here is one that I recently completed. 

    Finished and framed needlepoint canvas of shoes with tassels


    When one of my co-workers puts their stitched project on my desk, here is what happens next.

    1. PLAN
    Online vision board
    Sketch pad with pencil
    It’s Pinterest time! Pinterest is my most used resource for inspiration and reference images. I study the stitched project and draw inspiration from the colors, the threads and the stitches that were used.  Then I try to marry this with a color and mood for the shoot.
    Storage bins filled with decorations/props
    Sketch pad with pencil and props
    Our prop collection also provides me with a lot of inspiration! I collect anything I think might be relevant to the look I'm going for - paper, fabric, trinkets - and lay everything out so that I can see it. This almost always includes an iced coffee and a podcast queued up on my phone!
    3. STYLE:
    Finished needlepoint stand-ups with Halloween theme
    I love creating the narratives behind lifestyle shoots, and even though these stories stay in my own head, I think it gives the photos a little extra magic! For this Poison Bottle shoot, I wanted to create a whimsical apothecary. I imagined a quirky, mischievous witch might work there. What would her space look like? What other books, bits, and bobs would she have there?  How might she actually organize her bottles? I never hesitate to move things around too - you never know what might be your winning shot!
    Halloween themed needlepoint display
    Time to snap away! Then, with a little editing magic, we have our photo!
    See more of my work AND stay up to date with our newest products and best sales by subscribing to our email list! New subscribers receive a 15% off coupon, and if you sign up for texts, you’ll receive another coupon and exclusive offers.