Behind The Scenes At Needlepoint.Com: Content Creation

Hello! My name is Katy, and I am the Graphic Designer & Product Stylist at Needlepoint.Com. In fact, you see me weekly in your inboxes - our email marketing is a HUGE part of my job! There is much to love about working at Needlepoint.Com, but product styling is definitely my favorite. This week on the blog, I want to share a look behind the scenes at my process for staging a photo shoot!

First you should know, everyone at Needlepoint.Com stitches the projects that are turned into kits and classes. We love coming up with a fun variety of projects to share. Here is one that I recently completed.

Finished and framed needlepoint canvas of shoes with tassels

SHOP THE TASSEL SHOES KIT

When one of my co-workers puts their stitched project on my desk, here is what happens next.

1. PLAN

It’s Pinterest time! Pinterest is my most used resource for inspiration and reference images. I study the stitched project and draw inspiration from the colors, the threads and the stitches that were used. Then I try to marry this with a color and mood for the shoot.

2. GATHER PROPS:

Storage bins filled with decorations/props

Our prop collection also provides me with a lot of inspiration! I collect anything I think might be relevant to the look I'm going for - paper, fabric, trinkets - and lay everything out so that I can see it. This almost always includes an iced coffee and a podcast queued up on my phone!

3. STYLE:

Finished needlepoint stand-ups with Halloween theme

I love creating the narratives behind lifestyle shoots, and even though these stories stay in my own head, I think it gives the photos a little extra magic! For this Poison Bottle shoot, I wanted to create a whimsical apothecary. I imagined a quirky, mischievous witch might work there. What would her space look like? What other books, bits, and bobs would she have there? How might she actually organize her bottles? I never hesitate to move things around too - you never know what might be your winning shot!

4. PHOTOGRAPH + EDIT

Time to snap away! Then, with a little editing magic, we have our photo!

See more of my work AND stay up to date with our newest products and best sales by subscribing to our email list! New subscribers receive a 15% off coupon, and if you sign up for texts, you’ll receive another coupon and exclusive offers.

Comments on this post (3 comments)

Linda M. McAllister says...

THIS NEEDLEPOINT SHOP HAS ALWAYS BEEN HELPFUL AND PROMPT WITH DELIVERIES.

THE DESIGNS ARE BEAUTIFUL.

December 03, 2021

Debbie says...

So very creative !

December 03, 2021

Donna Persons says...

How talented you are! I enjoyed reading this. Thank you for taking the time to share how you put things together.

December 03, 2021

December 01, 2021
Behind The Scenes At Needlepoint.Com: Content Creation

Hello! My name is Katy, and I am the Graphic Designer & Product Stylist at Needlepoint.Com. In fact, you see me weekly in your inboxes - our email marketing is a HUGE part of my job! There is much to love about working at Needlepoint.Com, but product styling is definitely my favorite. This week on the blog, I want to share a look behind the scenes at my process for staging a photo shoot!

First you should know, everyone at Needlepoint.Com stitches the projects that are turned into kits and classes. We love coming up with a fun variety of projects to share. Here is one that I recently completed.

SHOP THE TASSEL SHOES KIT

When one of my co-workers puts their stitched project on my desk, here is what happens next.

1. PLAN

It’s Pinterest time! Pinterest is my most used resource for inspiration and reference images. I study the stitched project and draw inspiration from the colors, the threads and the stitches that were used. Then I try to marry this with a color and mood for the shoot.

2. GATHER PROPS:

Our prop collection also provides me with a lot of inspiration! I collect anything I think might be relevant to the look I'm going for - paper, fabric, trinkets - and lay everything out so that I can see it. This almost always includes an iced coffee and a podcast queued up on my phone!

3. STYLE:

I love creating the narratives behind lifestyle shoots, and even though these stories stay in my own head, I think it gives the photos a little extra magic! For this Poison Bottle shoot, I wanted to create a whimsical apothecary. I imagined a quirky, mischievous witch might work there. What would her space look like? What other books, bits, and bobs would she have there? How might she actually organize her bottles? I never hesitate to move things around too - you never know what might be your winning shot!

4. PHOTOGRAPH + EDIT

Time to snap away! Then, with a little editing magic, we have our photo!

See more of my work AND stay up to date with our newest products and best sales by subscribing to our email list! New subscribers receive a 15% off coupon, and if you sign up for texts, you’ll receive another coupon and exclusive offers.

Comments on this post (3 comments)
- Linda M. McAllister says...
  
  THIS NEEDLEPOINT SHOP HAS ALWAYS BEEN HELPFUL AND PROMPT WITH DELIVERIES.
  
  THE DESIGNS ARE BEAUTIFUL.
  
  December 03, 2021
- Debbie says...
  
  So very creative !
  
  December 03, 2021
- Donna Persons says...
  
  How talented you are! I enjoyed reading this. Thank you for taking the time to share how you put things together.
  
  December 03, 2021

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